Revolutionary changes in technologies have provided the mechanisms that propel the growth of international business. The intensification of competition at both domestic and international levels has driven firms to look beyond their domestic markets for new opportunities. 

Chevrolet was unsuccessful at marketing the Chevy Nova in Mexico, and the result was lost revenue because inn Spanish, “No va” means “it doesn’t go.” The American Motor Corporation named one of its products the “Matador,” to create images of strength and virility. 

Many countries make it attractive to incorporate in their area, even when activities are to be conducted elsewhere. In fact, there are so many tax efficient jurisdictions that an initial problem for most organizations wanting to form an international business company, is how to select from the available options